Design Thinking / Design Estratégico / Design Intelligence

John Maeda
Artist, author, computer scientist and president of the Rhode Island School of Design
Please tell us a little bit about what you do.
John Maeda: As the president of Rhode Island School of Design, I’m working to build a justifiable case for creativity in the world, to share with industry and policymakers (and anyone who will [...]

Interessante o foco em design de servicos na Industria. Amigos do SESI, vcs viram isso?

Eu gosto muito da definicao dada por Roger Martin:
Design Thinking (or Integrative Thinking) is the entonation and capcity to be able to instead of choosing from among models, build better models.
Ou seja: enquanto as escolas tradicionais focam em ensinar seus alunos a escolher entre diferentes modelos de negocios, o Design Thinking desenvolve a capacidade [...]

Trade-Show Design Thinking CPI 2010 : Interview JC CharletUploaded by creation_produit_innovant. – Videos of the latest science discoveries and tech.

E o diagrama que Bill fez respondendo ao polemico texto de Don Norman